I have a unique blend of creative, UX and marketing knowledge which – when combined with my innate drive to help those less fortunate than myself – allows me to solve big gnarly problems in innovative ways.
I’ve developed marketing, content and social strategies, crafted and managed cross-channel performance campaigns, guided creative strategy on national advertising programs, as well as driving innovation and forward-thinking technical excellence in complex web application projects.
Countless stories, poems and speeches speak of the “tapestry of humanity” — individual threads woven together to create something complex, beautiful and interconnected.
Some threads are more visible than others. They’re the ones we see most often — able-bodied, financially secure, neurotypical people with stable homes and relationships.
Most marketing, advertising and design efforts are built around understanding and serving these groups. But not all threads get the same attention. Some are fragile, frayed, or running in a different direction.
People living with disability. People doing it tough. People who don’t fit the so-called norm. These parts of the tapestry are just as vital — if not more so — and they deserve to be seen, supported and celebrated.
This is where my focus lies.
I use my skills in strategy, marketing, UX, systems and technology to help create better outcomes for people and communities often left out of the mainstream. I believe in building smarter systems, more human-centred experiences, and more inclusive communication – so that every thread has the chance to be strong, visible and valued.
Because a tapestry is only truly beautiful when every part of it is cared for.
All the capabilities I've built over my career.
I have handled digital marketing strategy and tactics, campaign planning and audience targeting. I've designed performance marketing campaigns across multiple channels.
I've conducted user interviews and testing, personas, user flows and journey development. I've implemented established UX patterns, validating them with my audiences.
I've managed digital campaigns across social, search, display, video and native. Developed and refined first party, intent, interest, geographic and engagement-based audiences.
I've designed and developed websites and apps across finance, real estate, international aid, education, as well as custom built retail kiosks and display.
I've developed SEO strategies – implementing technical, on-page and off-page. I've delivered 90+ across all four Core Web Vitals categories.
I have extensive experience in WCAG 2.1 compliance, usability testing with a focus on disability, and accessible advertising.
Some of the companies, brands and organisations with whom I've worked.
