Examples
Featured refugee children
Individual challenge videos
Conceptualised to simulate the experience of a refugee through their phone. The video was a simulation of the phone interface, and the audio was a soundscape of what a refugee would hear.
Interactive Display
Given the teenage target market’s skepticism of banner advertising, we used an interactive ‘quiz’ approach to drive engagement.
As the weekend event approached, we switched to a harder hitting animated approach, leveraging ‘FOMO’ as the key messaging.
Social videos
Snackable content to drive engagement.
