Examples
Developing innovative ways to engage the public in World Vision's field programming
World Vision created a retail experience in a Sydney shopping centre, as part of the Christmas acquisition campaign.
It included VR, Tap-and-Go donation systems and interactive kiosks with custom experiences designed to communicate the great work being done to help children around the world.
I conceptualised, designed and built all the digital components of the retail experience, including custom coding the kiosk interface to showcase videos from the field.
Over a three week activation period, thousands of people engaged with the experience, and it drove a significant amount of tap-and-go donations.
In addition, it also increased the number of child sponsorships.
